Steven Taylor on LA, One of the Greatest Places to Live

Steven Taylor is in love with Los Angeles. The city is simply amazing. Nicknamed ‘the City of Angels’, Los Angeles is a sprawling metropolis that is full of amazing people, historical and beautiful landmarks, and beaches that truly belong in the postcards.  

Of course, one might think that this is just Steven Taylor thinking out loud. However, an article that was published this year suggests that it’s not just Steven Taylor who thinks that Los Angeles is one of the greatest places to live in the United States. In fact, nearly one-third of Americans are now seriously considering where they live (thanks to the pandemic) and that the majority of them believe that Los Angeles is a better place to live. 

The report came out in June of 2021. Los Angeles came in at 126th place, while the consistent number one choice is Boulder, Colorado. The rating system depends on a number of factors, but the biggest factor would have to be the availability of jobs despite the pandemic. Los Angeles gained a point of 6.1 out of a 10 point scale, with desirability coming in with a perfect 10 point score. Again, Steve Taylor isn’t surprised why.  

The city is a bustling metropolis filled with many skyscrapers. The city is also a known hub for many IT centers, perhaps the only industry that is not entirely affected much by the pandemic, thanks to the availability of remote work-from-home options for workers. 

In an entirely different survey done just a few days ago, Los Angeles came in at 7th place for the Most Fun Place to live in the United States. Based on data compiled by the United States Department of Transportation’s Bureau of Transportation Statistics, the Trust for Public Land, and Tripadvisor.com, it was proven that Los Angeles is amongst the cities with easy access to parks, venues that encourage outdoor activities, more restaurants, theaters, and places where there’s live music for entertainment. Also included are places where people can shop.  

Steven Taylor believes that among all cities in the United States, Los Angeles takes really great pride in its oneness with nature. One can clearly see it with our parks, our beaches, the nature trails, mountains, and others. Also, the city takes really great care of these natural gems so that future generations can continue to enjoy these parks and beaches. These, together with the malls and shopping centers of Los Angeles, are what contributed to the city getting the top 7th spot compared to other big cities, such as New York, Boston, Philadelphia, Chicago, and Las Vegas. 

Apart from the natural and man-made attractions, Los Angeles is also famous for being a city that supports and is home to many sports teams. The city is home to the LA Lakers and Clippers for basketball. It is also home to many other popular sports teams, such as the Dodgers, Angels, Rams, Chargers, Kings, Ducks, Galaxy, and the LA Football Club. If a city supports this many teams, then one can be sure that it’s a city where its citizens are always looking for something fun to do every day! 

Steven Taylor on the Top Best Things to do in LA during Thanksgiving

If there’s one holiday during the year where Steven Taylor is most excited about, it’s always during Thanksgiving. 

Well, apart from the delicious food and the warm atmosphere, Steven Taylor enjoys having a really great and fun time together with his family and friends. Especially since he lives in Los Angeles, one of the biggest cities in the United States and one of the most fun places to visit during Thanksgiving too. 

Everyone has their plans on how to celebrate Thanksgiving. Steven Taylor, LA native also has his own plans too. But for those who want something different for this year, join us in celebrating Thanksgiving here in the City of Angels. We promise that you’re going to have a really great time wandering around and exploring the sights and the sounds! 

Here are top best things that one can do while in LA during Thanksgiving: 

Encanto at the El Capitan 

Location: El Capitan Theatre Hollywood 

Visiting LA with the family? Then Encanto at the El Capitan might be the perfect distraction for the kids. Produced by Walt Disney Animation Studios, the Opening Night Fan Event opened last November 23 and will continue until the 5th of December 2021. The event promises a fun night of music, laughter, and fireworks display. 

Turkey Trot Los Angeles 2021 

Location: Downtown 

The Turkey Trot returns this year as a live event. Set on the 25th, participants are expected to make their turkey ‘work out’ before the festivities begin. What the workout means is a scenic course throughout downtown Los Angeles.  

Irvine Park Railroad Christmas Train 

Location: 1 Irvine Park Road, Orange CA 92869 

After Thanksgiving, it’s always our favorite time of the year! The Irvine Park Railroad Christmas Train opens on November 26 and will continue to operate until December 24, Christmas eve. This is Irvine Regional Park’s annual event, so everyone is invited to participate and enjoy the wonderful Christmas ride. Apart from the train ride, there are other wonderful activities for the kids to enjoy too, like storytime and coloring activities.  

Hikari – Festival of Lights 

Location: Tanaka Farms, Irvine CA 

Ever wondered how it felt like to witness and be surrounded by hundreds of lights? Well, this coming November 26, prepare to experience the meaning of Hikari or “shine” with this Festival of Lights. Enjoy live music, food, photo ops, arts & crafts, and some cuddle time with barnyard animals. Santa is also there, ready to entertain guests and talk with the kids about their presents for being good little boys and girls.

Steven Taylor on LA Getting Back on its Feet

Times have changed. Steven Taylor can still remember it like yesterday, when everyone is out in the open, having fun and enjoying all the great things that the city of Los Angeles has to offer. And then, in the blink of an eye, the COVID 19 pandemic happened. As hundreds were rushed to hospitals because of the virus, those who didn’t wish to get the disease had no choice but to remain inside their homes. Cities all over the world were placed on lockdown, including Steven Taylor’s beloved home city, the city of Los Angeles. 

2020 was the year where the world witnessed how terrible the pandemic was. The economy took a turn for the worst, supplies became increasingly expensive, and offices were forced to close down. By the time the year ended, things were so bad in LA that it was thought the city would become the epicenter of the spread of the virus. 

Even Steven Taylor also felt the effects of the pandemic. Because of the lockdown, there were lesser opportunities for Taylor Equities to build and talk business. Everyone is simply trying to survive both this health and economic crisis. Steven Taylor’s office staff also had to work at home because of the lockdown. But it certainly wasn’t all that bad. 

The pandemic kept families stronger. With Steven Taylor working at home, he now has enough time to discuss and keep in touch with his family. The same also goes for millions of people who are forced to work at home; the pandemic is literally rekindling the closeness of friends and family, as people began to miss each other and they would use different methods of communication just to keep in touch 

The hope for a new normal came when vaccinations were finally ready for the millions of people living in the United States. In the state of California, around 24.3 million people are vaccinated against COVID, which makes up around 61.6 percent of the state’s total population. Nowadays, Los Angeles is getting ready to start vaccinations for its younger citizens. The city is hoping that before the end of this year 2021, the entire population will be vaccinated finally against COVID 19. 

Of course, the government of Los Angeles is constantly reminding its citizens to be vigilant and to always practice social distancing. Just because the city of Los Angeles is now on its way to the new normal status, it doesn’t mean that its citizens can just frolic and have fun in the city. Besides, the vaccinations may keep doing well against preventing the further spread of the virus, even a vaccinated person is still going to contract COVID 19 if he/she is not wearing a face mask or is observing social distancing.  

Right now, the city also waging a war against misinformation. Steven Taylor believes that everyone should do their part by only talking about information that came from the local government and to stop spreading misinformation! 

Always remember to keep a good distance away from another person and to always wear your face masks! 

Steven Taylor on LA: The City of Angels 50 Year Ago

All things have a beginning.  

That can be said to Steven Taylor, who once started from scratch while working to establish my family. Steven Taylor also can’t help but think about the time around what Los Angeles looked like 50 years ago. This was probably a time when everything was still simple and less noisy, probably. But to make it sounds authentic, Steven Taylor decided to write an article about it so we can all get nostalgic and talk about the good old days of LA

If one were to calculate correctly, 50 years ago would mean 1971. Even during the earlier years, Los Angeles was already making some noise because of its rich history and culture. Not to mention, the La Brea Tar Pits are still surviving and it is probably the oldest surviving landmark of Los Angeles.  

It’s because of the La Brea Tar Pits that Los Angeles’ museums have some fossils to show off to the public and to scientists for research. But still, Steven Taylor’s already leading to a different topic, so don’t worry and Steven Taylor will gladly talk about the La Brea Tar Pits soon. 

At this time, the city of Los Angeles is already an established city with thousands of people living in the area thanks to the past glorious days of Hollywood and the industrial revolution that opened many businesses in the city.  

But for now, it’s time to head back to the magical 1971 and list down all the important events that played out in this wonderful City of Angels: 

1971 – The famous Los Angeles Convention Center finally opens in Downtown LA. It is also the same year that Magic Mountain opened to the public for the first time. Today, the venue is now known as Six Flags Magic Mountain.  

1972 – Biking enthusiasts would forever remember this date when Los Angeles finally inaugurated the South Bay Bike Trail. This linked the Pacific Palisades to the rest of the beaches towns, such as Santa Monica, Venice, and Marina Del Rey 

1976 – The Westin Bonaventure Hotel & Suites open in Downtown LA. The 35-story hotel would become a famous city landmark and is featured in the movies ‘True Lies’ and ‘In the Line of Fire’. 

As time passed by, more and more familiar landmarks would open in Los Angeles. Landmarks such as the Museum of Contemporary Art, the Hammer Museum, a new airport terminal in the Los Angeles International Airport, and the Japanese- American National Museum. Several important world events would also happen in Los Angeles during these times.  

Such events were the 1984 Summer Olympics, Pope John Paul the 2nd’s visit in 1987, Nelson Mandela visiting Los Angeles in 1990 as part of his world tour, and the 1994 FIFA World Cup.

Originally published at https://steventaylorlandlord.blogspot.com.

The Complete Beginners Guide to LA from Steven Taylor

New in the City of Angels? Well, don’t fret. You can’t imagine how lucky you are, visiting the biggest city in the state of California and the second-largest city in the United States. You should already have a list of things that you’d want to do while visiting LA, right?  

Well, if your answer is no, then that is also not surprising. Los Angeles is quite the big city and with so many places to visit and activities to choose from, it can be intimidating and somewhat taxing to identify which places you’d want to visit first. For that reason, we compiled a list of the best places to visit for those who are enjoying their first time in Los Angeles. 

First of all, you’d want to know the basics: 

City: Los Angeles 

State: California 

City Nicknames: City of Angels, La-la Land, Tinseltown, L.A 

Population: 3.9 million 

Locals are known as: Los Angelino, Angelino 

The nearest body of water: The Pacific Ocean 

The city is famous for: Hollywood, beaches, movie stars, sports, museums 

Annual number of tourists: 50 million tourists as of 2019 

Getting Around LA 

From the Los Angeles International Airport (LAX), you can take a cab to take you wherever you need to go. After that, you can take your pick between taking the cab, going Uber, or simply renting a car so you can drive wherever you need to go. There is one thing you need to remember though; always be aware of traffic and parking signs when driving. LA is a city where they take parking tickets very seriously. And it’ll really show on the price too!  

When driving around LA, here are some very important facts to help you get from one place to the other: 

  • LA is huge, so having your own car in the city is truly an advantage. Rent a car to save money or you can also go with Uber. 
  • To get from San Diego to LA, take 1-5 North for 120 miles all the way up to Los Angeles. The drive should take about 2 hours, even without any incidents or the usual traffic. But be prepared for long travel hours because heavy traffic is always a thing in a huge city like L.A. 
  • From LA to Hollywood, the drive is usually around 30 minutes to 1 hour. Of course, the driving experience is still dependent on how much car traffic is present. 
  • From San Francisco to Los Angeles, driving takes around 5 hours and 30 minutes. Just take the 1-5 South road and you should be good to go. 

What to Do while in LA? 

For first-time visitors, LA is overloaded with all sorts of activities and fun places to choose from. You have beaches, amusement parks, museums, sports centers, and especially Hollywood, the movie and entertainment capital of the world. 

For first-timers in LA, you need to add these things to your bucket list: 

  • Hike a dusty trail to the Hollywood sign 
  • Shop like there’s no tomorrow on Rodeo Drive, Beverly Hills 
  • Watch the amazing California sunsets at Santa Monica Pier 
  • Take a walk and enjoy the culture and art of Venice Beach 
  • Watch a live Talk show or Gameshow 
  • Tour a movie studio 
  • Explore Hollywood, from the TCL Chinese Theater to the famous Hollywood Walk of Fame 
  • Cruise around Mulholland Drive 
  • Explore the Griffith Observatory 
  • Enjoy the sights and sounds of Downtown Los Angeles 
  • Work on your tan at Santa Monica or in any of the popular Los Angeles Beaches 

Where to Eat in LA? 

Los Angeles, being the modern city that it is, is full of people coming together from different cultures. Therefore, it’s a great melting pot of delicious food ready to be served to hungry patrons. For first time visitors in Los Angeles, some of the best restaurants to check out are the following: 

Hollywood 

  • Salt’s Cure 
  • Pizzeria Mozza 
  • Musso & Frank Grill 

Beverly Hills 

  • Maude 
  • The Grill on the Alley 
  • The Cheesecake Factory 
  • Spago 

Downtown LA 

  • Cole’s French Dip 
  • Sonoratown 
  • Wurstkuche 
  • Nickel Diner 

Where to Stay in LA? 

Since it is the biggest city in the state of California, first-time visitors can already expect a good number of hotels and motels in Los Angeles. For those who are traveling in style and have a good amount of money to spare for their accommodations, then you can head over to the Kimpton Everly Hotel for a comfortable stay in the city. 

For those who are traveling on just the right amount of budget, consider the Loews Hollywood Hotel. It’s not as fancy as the Kimpton Everly hotel, but it is near Hollywood and the price per room is just about right. 

Finally, for first-time visitors who are on a tight budget, your option would be to book a room at the Hotel Hollywood. For just $100 per night and with free complimentary breakfast, it’s the best hotel near Hollywood that’ll give you a bang for your buck. Steven Taylor, LA 

Originally published at https://steventaylorlandlord.blogspot.com.

Steven Taylor’s LA Guide to Nature

When Steven Taylor becomes bored of the concrete pavements of Los Angeles, he knows it’s time to go back to Mother Nature for some one-on-one time. 

Yes, even if the proud and lovely city of Los Angeles is filled with concrete buildings, cemented pavements, and towering skyscrapers, it also has nature parks and reserves too. Steven Taylor also believes it is a good idea to visit these nature parks and reserves as a way of supporting the local government of Los Angeles with getting funds to protect the 63,000 acres of parks, lakes, hiking trails, and gardens

So without further ado, here is Steven Taylor’s recommendation for experiencing the greatness of Mother Nature while in Los Angeles. 

The Griffith Park 

First on Steven Taylor’s LA list is the beautiful Griffith Park.  

Located on top of the eastern end of the Santa Monica Mountains, Griffith Park is a favorite among families who are visiting or taking a tour among the many beautiful parks and nature reserves of LA. Compared to other parks, such as New York’s Central Park and San Francisco’s Golden Gate Park, Griffith Park offers a lot of exciting outdoor activities not just for families, but for a group of friends as well. 

Griffith Park also offers an awesome view of the entire city of LA. Bird watchers will also appreciate the park because of its rugged nature. There have been many species of birds that were found living in the huge trees that surround the park.  

Runyon Canyon Park 

Another popular LA attraction, Runyon Canyon Park is the perfect place for dog lovers. They can take their canine companions and have fun for hours just running around the place. Just make sure to keep an eye out for that pooch or else, you’ll be wandering around the place because the dog chased a squirrel or a rabbit! 

Runyon Canyon Park is also a good place for hiking trips. The terrain will prove to be a challenge for most hikers, therefore they are going to enjoy their time there. 

Echo Park  

Another great place to visit while in LA is Echo Park. Located in East Los Angeles, Echo Park’s main attraction is the huge pond where visitors can take boat rides. Pedal boats and picnic tables are also available for families and friends to enjoy. Fishing is also allowed in the park. 

Topanga State Park 

Last but not least on Steven Taylor’s LA list of natural attractions in LA is the rugged Topanga State Park. A huge sprawling state park located near Topanga Canyon Boulevard and the Pacific Coast Highway, this park is considered a historical and cultural landmark as well. Visitors can take part in many activities, such as horseback riding, hiking, and overnight primitive camping.  

The area around the state park is also perfect for taking your favorite dog out for a walk together. However, take note as to which parts of the park you can freely and safely take your beloved dog out for a hiking trip together with you. 

Buying a Home in LA – What Kind of Home Can I Buy?

So you’re ready to buy a home in Los Angeles. After many months of searching and saving enough money to afford the house of your dreams, you are finally ready.  

That’s good and all, but have you thought about the kind of property that you want to buy?  

With LA being a sprawling megapolis with many different types of properties, it is very easy to get confused as to what kind of home you’d like to live in. With that case in mind, let’s help you get that dream house of yours. 

Checking your Budget 

You’ve already established your need to buy a house. But since we’re going to decide on the kind of house that is right for you, you’ll need to rethink your budget once again. Also, buying a house in LA is no laughing matter. The city is notorious for selling the most expensive property known to man. 

In fact, LA County’s median price was 650,000 for a single-family home while a condo would fetch up to $530,000. These prices are from November of 2020, so you can just imagine how much it’d cost people to buy homes in Los Angeles now.  

Keep in mind that this is not to threaten you into buying a home in Los Angeles. This is simply to educate and to give people a good perspective on how much preparation and money you need to prepare for in buying a home in Los Angeles. 

What Kind of Homes can I Buy in LA? 

Once you’ve already determined and prepared your budget, it’s time to have a look at the kind of homes that you can buy in Los Angeles

Duplexes/Triplexes – A property with more than one self-contained unit, this house usually has its own kitchen and bathroom. These houses are often quick to disappear since they are always snapped at once by investors. However, these homes are good options for buyers who want to buy homes with an extended family in mind. This property is also a good option for those who want to take on a renter who can help pay for the mortgage. 

Single-family Homes – The classic American-style house that just sits there on its own in its own plot of land. There’s also the option of adding a white picket fence and a pool. Of course, those are sold separately! 

Condos – Now we come to the more luxurious type of home. The condo is basically an apartment that you can buy. Unlike the single-family homes, the condo building and the land beneath where it stands are co-owned by everyone who each bought a unit. The amenities and upkeep of the condo are paid for by a homeowner’s association, which is funded through monthly fees paid by the residents of the condo. 

Townhomes – Townhomes are often attached to neighboring units. These houses offer the space and feel of a single-family home, but they function more like condos. Residents share the ownership of the land around the homes while paying for the monthly homeowner dues. 

Small-lot homes – A unique type of home that can only be seen in LA, the small-lot home look like townhouses from a distance, but they are actually more similar in function with the single-family home. The unit in small-lot homes do not touch and each unit sits on a tiny piece of land. In fact, the land is barely any larger than the small-lot home unit itself! 

Co-ops – Co-ops are still around in LA, but not nearly as much compared in other cities, like New York. These units are similar to condos, except that buyers don’t technically own their units. Instead, what the buyers own are shares in an association that are run by a very powerful board that often vets potential residents. 

Vacant Lots – Finally, you have vacant lots. It is possible to buy land and then build your very own house in Los Angeles, but there are rules and permits that you have to check and follow. Also, the process of building your own house can be very costly.  

Whatever kind of home you’ve decided to buy, always remember to check with an engineer on local building codes. If you’ve decided to get a co-op, a townhouse, or a condo, check in with your local homeowner’s association for more information and for help regarding issues with your unit.  

As for those who managed to buy a single-family home or vacant lot, always make sure to check on building permits and regulations before you start with any construction to avoid issues. 

Steven Taylor’s Top 5 Most Expensive Neighborhoods in Los Angeles

As one of the world’s high-profile real estate brokers, Steven Taylor of LA, has been asked time and again where the world’s most expensive neighborhood is. While there are certainly a lot of rich neighborhoods all over the world, Steven Taylor only knows one place in the United States that has some of the richest neighborhoods in the world.  

And that place is Steven Taylor’s very own Los Angeles! 

Why is Los Angeles so Expensive? 

There are a lot of answers to this question, but to keep it simple, the reason why Los Angeles is so expensive is that the area is already well developed and it houses some of the biggest industries in the United States.  

The movie industry practically lives in Los Angeles and it is giving the city so much in taxes that Los Angeles is one of the wealthiest cities not just in the United States, but also in the world as well! In 2018 alone, Hollywood earned $69.9 billion. And it’s already 2021. 

Apart from the movie industry, there are also a lot of start-ups and technology companies that are also starting to move in and stay. Steven Taylor should know since most of his biggest clients are always involved in the technology sector. And in case we’ve forgotten, Silicon Valley is also close to Los Angeles.  

The success of Silicon Valley drove the price for real estate in Los Angeles because the CEOs and their staff started purchasing houses near Los Angeles, thus that event more than raises the standards of living in the area. 

The Top 5 Most Expensive Neighborhoods in Los Angeles 

So, without further ado, Steven Taylor introduces you to the 10 most expensive neighborhoods in Los Angeles. We’ll place useful information too, such as the exact price as of today, why it’s really expensive, and why it’s a neighborhood that one might want to live in someday if you ever hit the lottery! 

Beverly Park – $32.5 M 

A gated community in the Beverly Crest area of Los Angeles, Beverly Park is well-known for being the residential neighborhood for Hollywood’s biggest celebrities. Therefore, we can just imagine the exact amount of money that we need to have if we ever want to consider living in this neighborhood! 

Encinal Bluffs – $29.5 M 

A beachfront neighborhood in Western Malibu, just a little bit near the Ventura County line, Encinal Bluffs is one of the many secluded and tranquil claves that dart all over Los Angeles. And since the property itself is beachfront and is located in one of the wealthiest neighborhoods, it’s only natural that the price tag for Encinal Bluffs is at a cold and crisp $29.5 M.  

This is the ultimate neighborhood to live in if you’re looking to spend your past time enjoying summer late-night parties at the beach. 

Serra Retreat – $23.3 M 

Another gated community, Serra Retreat is located on the landslide of the Pacific Coast Highway, near Malibu Creek. Because of its location, Serra Retreat is a favorite among wealthy people who want to build their dream home near an area where there are trees, shrubs, and a wonderful view of the Pacific Ocean.  

With that hefty price tag, the Serra Retreat is one neighborhood that is set for people with a huge budget. But the natural scenery makes it worth the price. 

Holmby Hills – $27.2 M 

The neighborhood of Holmby Hills is just a few blocks east of UCLA and the Los Angeles Country Club. It is also one of the three areas that complete the Platinum Triangle, the other two being Beverly Hills and Bel Air.  

And because it is one of the Platinum Triangle, Holmby Hills sports massive estates that have 10,000+ square foot mansions. And these mansions are, of course, the stuff that we all love to dream about. We are talking about mansions like the Playboy Mansion, Carolwood Estate, and the Spelling Manor.  

Bel Air Estates – $18.5 M                                                                                                                                                        

Now, who wouldn’t recognize the classy neighborhood of Bel-Air? Made famous because of Will Smith’s comedy show, Bel Air Estates is the original Bel Air neighborhood just north of the UCLA campus. The Bel Air Estates has a nice entrance that is always guarded by patrols, day in and day out. The interior of the estate supposedly has backyard pools, terraced gardens, and tennis courts. 

A neighborhood comprised of mansions and large estates, it is truly a place where only royalty would want to live in. 

Originally published at https://steventaylorlandlord.com on October 19, 2021.

Steven Taylor on the 5 Best Beaches in Southern California

It’s a perfect day to hit the beach. These days, those sunny Southern California days seem to be on a roll, so why not call your friends and family and hit the beach for some tan and fun under the sun? Steven Taylor, a LA native, also loves going to the beach and he’s been at it since college. If you happen to live near Southern California or you’re on your way here for a visit, then why not visit our best beaches here too? 

If it’s about beaches, Southern California has a lot to offer. Of course, Steven Taylor has his own personal list of the best beaches to visit during this warm weather. So if you feel like you want to take a dip in the ocean, then here’s Steven Taylor’s personal pick on the 5 best beaches in Southern California. 

Photo credits: www.santamonica.com

Santa Monica Beach – One can’t simply miss Santa Monica Beach. It’s just 20 minutes from downtown Los Angeles and it’s possibly the most popular beach in Southern California. A lot of people visit the area and it also features an amusement park with a Ferris wheel and some kiddie rides. It’s a great place for swimming, beach volleyball, surfing, and just plain chilling under the sun.  

Photo credits: cntraveler.com

El Matador Beach – Located in Malibu, El Matador Beach is one of the most stunning beaches in Southern California. The beach features amazing rocky formations, which gives visitors a stunning view of the entire beachfront. If you want to enjoy this beautiful beach, just bring a blanket, some food for a picnic, and find a hidden spot behind the rocky formations and enjoy your day at the beach!  

Photo Credits: www.beaches.lacounty.gov

Zuma Beach – Malibu seems to be lucky enough to have multiple beautiful beaches in its area. Another beach in this area is Zuma Beach. Located in Point Dume in Malibu, Zuma Beach is a popular tourist destination for surfers and annual surfing events. This is also the perfect place to fly kites, as the wind can tend to be rather strong in this area. 

Photo credits: Learningescapes.net

Coronado Beach – Coronado Beach is known for its calm ocean waters, the famous Hotel Coronado, and the Gaslamp Quarter. After a whole day of swimming and you’re hungry enough to eat a shark or a whale, visit the Gaslamp Quarter for its fancy restaurants. 

Photo credits: Hotels.com

Venice Beach – Venice Beach is a unique experience. Not only does it have sun, sand, and the ocean, but it also has artists, barefoot sand sculptors, and weightlifters. The beach has a skate park, an outdoor gym, some food stands and kiosks, and dozens of colorful murals. The beach is pretty much a feast for the eyes.

Steven Taylor, LA investor, on Easy and Effective Real Estate Marketing Ideas

Steven Taylor LA Kobe Bryant Mural
Steven Taylor LA Kobe Bryant Mural
Steven Taylor LA Kobe Bryant Mural

Introduction

Steven Taylor is a LA area real estate professional and community leader who has completed over $500 million in transactions in the Southern California real estate market. Today, we are going to talk about how to market your real estate online.

In this day and age, gone were the days when you need to bring in a huge amount of capital just to market your property. Nowadays, you have Facebook, Twitter, Pinterest, and several other real estate websites that can assist newbie real estate brokers in marketing their real estate.

The only challenge here is that so many people are also doing it. How do you make your marketing campaign fresh and unique from the others?

Social Media Marketing

While the real estate market is still as huge as it ever was, with social media marketing, real estate brokers also need to develop their own style of marketing to get in new clients daily. Research from the National Association of Realtors shows that about 92% of buyers use the Internet to get information about real estate. Their research may include the property that they want to buy, the owner of the said property, and the asking price.

So if you don’t do your own marketing strategy, then you’d already lost your source of income even before you can start selling your property. Your potential buyers can just simply search for property and buy it themselves!

Setting Yourself on Social

As an experienced real estate professional, Steven Taylor, LA investor, makes sure that he has a strong social media presence not just with his potential clients, but also with people who are inquiring about the property he is selling. That should be your queue, right there.

Setting yourself up on social media should be very easy. Start with Facebook, Twitter, Pinterest, Instagram, and even Linkedin. Create your own profile, make sure you fill in all the necessary information, and don’t forget to put in a nice profile picture too.

If your profile is up, it’s time to fluff up your social media account. What Steven Taylor does is that he puts up pictures of the property that he is about to sell or is currently selling.

In your case, take some photos of the property that you’re selling and post them on Facebook or Instagram. If you’ve managed to gain a lot of followers and friends, they’ll immediately get notified. And with that in mind, you can start selling to your followers and page fans.  

But it doesn’t always have to be business. You can also pick some random shots of houses or just share amazing photos of mansions and four-story properties that you would like to market in the future. That way, you’ll gain more friends and followers for your social media page.

Social Sharing on Property Pages

Steven Taylor also makes sure to share his social media profiles to property pages that he visits on the Internet. What this does is that visitors on those property pages will click those social media buttons that were installed.

But they will only do that if they like how you sell the property.  Remember, we haven’t gotten to the part where you are actually selling your property, so just chill and relax.

For now, establish your social media presence first.

Creating a Killer Business Card

Even in this age of free information and data sharing, the need for an impressive business card is still a requirement for professional real estate brokers. If you want to save money, you can just find a really nice format for a business card online and then have yours printed out.

However, you can also invest money in it by seeking the services of a professional business card maker. Steven Taylor does this and he also updates his business cards when needed.

Make Yourself Easy to Contact

You may have the best business cards and you’ve already shared your social media profile and social sharing buttons on every property site you know, but if people can’t reach you when they do need your services, then all your marketing efforts have been in vain.

Make sure to do the following before you attempt to start marketing your services:

  • Update your mobile phone and office phone numbers on your business cards.
  • Keep your Facebook and Twitter profiles active
  • Always check your social media profiles for any inquiries coming from visitors
  • Always entertain questions, especially when it has something to do with the property that you’re selling.
  • When scheduling online calls, make sure that you’re ready for the call at least 5 minutes before the agreed hours.
  • Learn to plan ahead with your schedules.

Summary

Finally, don’t treat your customers differently. There are times when a real estate broker will prefer to talk to a richer client compared to someone who has a moderate budget only because he/she will get a bigger commission with the former.

Treat every customer with respect and they’ll also do the same for you. It’s how Steven Taylor does it and it’s how you should do it if you really want to become the best real estate agent!